Wednesday, June 15, 2011

Facebook Ads Get More Impressions than Google Sponsored Ads

We are often asked if sponsored ads (pay-per-click) campaigns are worth the money. That's more than just a yes or no question - but they do have their place. But recent statistics show that Facebook sponsored ads are already getting more impressions than Google or Yahoo search ads, and social media ad spending is expected to reach over $8 billion by 2015. Twitter is just now introducing a new sponsored ads system to get a piece of this monumental pie. 

Most local companies wouldn't benefit much from social media ads, but the dollar numbers alone shed light on the validity of social media in marketing strategies for every size company. So if you've not yet entered the social media craze and wonder how valid its outreach is - its time to think again. For help with your social media, click here.

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